Mobile Predictions for 2013: It’s All In the Hands of the Consumer Part 1
Every year, our lives become increasingly mobile, thanks especially to how inextricably linked business, technology and personal time have become. The explosive boom of computers in the workplace has prompted an even more expansive growth in the homes of consumers across the globe, leading to an important, industry-shifting change: the consumer now drives technology as much if not more than business. That shift has brought with it a requirement for user friendly functionality and the ability to access work-related data, tasks or communications whether in the office, on a business trip or out at lunch. This need for on-demand access is what’s driving the expansion of mobility, applications and the direction of business itself.
The meteoric rise in popularity of the BYOD (Bring Your Own Device) culture shows the degree to which companies have caved in terms of allowing employees to guide advancements in technology. According to Wakefield Research, more than 61 percent of surveyed companies report that a majority of their employees use their own personal computing devices in the workplace. The task at hand tends to dictate the popularity of the device, with smartphones preferred for reading e-mails or documents while on the go, and tablets being used for everything from basic tasks to more advanced business functions. Enabling employees to exert more authority over implementation of technology is not only leading to more satisfied employees, it’s guiding company device purchasing as a whole as businesses come to rely more on the tech-savvy expertise and comfort levels of their employees to generate better technologically-driven business outcomes. Research shows that companies who rely on their employees to direct corporate-approved trends in technology are far more likely to report increased profits, new customer acquisition and employee satisfaction.
“The nature of work and how business gets done is going through a transformation. Consumer technologies in the workplace are a significant catalyst for this transformation,” said Avanade Global Service Lines executive vice president Mick Slattery, according to eWeek’s recent article on BYOD culture. “Executives are capitalizing on the opportunity these technologies offer by adjusting business processes and updating policies with measurable results in areas such as customer service, profitable growth, happier employees and bringing new products and services to market faster.”
Research clearly shows that businesses that stay on top of emerging technologies and adjust policies to accommodate them are statistically more profitable. So with smartphones and tablets taking over the technology landscape both at home and in business, what’s on the horizon for mobile technology? Check back tomorrow for Part 2 where we'll discuss predictions for the future of:
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- Tablets vs. PCs
- Android vs. iOS (Apple) vs. Blackberry
- BYOD vs. Standardized Purchasing